市場營銷學(xué)萌生于本世紀(jì)初期，形成于本世紀(jì)中葉，成熟于80年代，已經(jīng)歷了一個世紀(jì)的發(fā)展。下面是小編為大家整理的市場營銷系本科畢業(yè)論文開題報(bào)告范文，歡迎閱讀。
摘要：當(dāng)前,隨著我國經(jīng)濟(jì)社會的快速發(fā)展和城鎮(zhèn)化進(jìn)程的不斷加速,作為流通經(jīng)濟(jì)范疇重要組成部分的交通運(yùn)輸經(jīng)濟(jì)成為國民經(jīng)濟(jì)發(fā)展中的支柱性產(chǎn)業(yè)。本文主要對城市交通運(yùn)輸發(fā)展在經(jīng)濟(jì)發(fā)展中的重要作用進(jìn)行了簡要分析。
一個城市如果想快速發(fā)展，其交通運(yùn)輸問題需要首先解決，因?yàn)榻煌ㄟ\(yùn)輸關(guān)系著國民經(jīng)濟(jì)發(fā)展，一個城市的基礎(chǔ)設(shè)施與基礎(chǔ)產(chǎn)業(yè)、區(qū)域經(jīng)濟(jì)健康發(fā)展、各種資源的充分利用、對外開放交流擴(kuò)展等等問題都與一個城市的交通運(yùn)輸緊密相關(guān)，特別需要注意的是，公路運(yùn)輸方式相比于火車、飛機(jī)、輪船等方式顯得更加靈活，能夠延伸和覆蓋的范圍更廣，本文主要討論城市的交通運(yùn)輸對于經(jīng)濟(jì)發(fā)展的重要作用以及相互影響關(guān)系。
城市交通與社會經(jīng)濟(jì)的關(guān)系
城市交通建設(shè)的乘數(shù)效應(yīng)分析
城市交通建設(shè)的區(qū)位效應(yīng)分析
城市交通運(yùn)輸?shù)陌l(fā)展，也逐漸提高了交通干線沿線以及周邊城市的可達(dá)性，使其在經(jīng)濟(jì)地理位置的優(yōu)勢逐漸顯現(xiàn)出來，特別是交通運(yùn)輸?shù)陌l(fā)展，給各大企業(yè)原材料的運(yùn)輸帶來了極大的方便，在很短時間內(nèi)可以收集到企業(yè)發(fā)展需要的材料，大大提高了企業(yè)的生產(chǎn)能力和生產(chǎn)效率。城市交通運(yùn)輸?shù)陌l(fā)展，對于城市的集約化，產(chǎn)業(yè)化都是一種極大的促進(jìn)，也漸漸在加快城市化的程度。
城市交通運(yùn)輸與社會經(jīng)濟(jì)協(xié)同發(fā)展分析
城市交通項(xiàng)目的發(fā)展影響社會進(jìn)步
城市交通運(yùn)輸項(xiàng)目的發(fā)展對社會進(jìn)步的影響主要體現(xiàn)在一下三個方面：
(1)城市交通運(yùn)輸可以促進(jìn)區(qū)域的生活水平改善，城市交通運(yùn)輸建設(shè)項(xiàng)目對區(qū)域生活水平的改善主要表現(xiàn)在衛(wèi)生條件、區(qū)域醫(yī)療、城鎮(zhèn)化水平、文化娛樂活動、消費(fèi)水平和收入水平等方面。只有城市交通運(yùn)輸?shù)母叨劝l(fā)達(dá)，才能讓人們的出行變的方便。同時，如果遭遇緊急疾病的話，高速的交通運(yùn)行速度才能保證人本身的生命安全。對于很多年輕人來說，在市區(qū)買房子是他們微薄的收入所做不到的，但因?yàn)榻煌ㄟ\(yùn)輸?shù)母叨劝l(fā)達(dá)，他們可以選擇房價相對便宜的郊區(qū)。因?yàn)榻煌òl(fā)達(dá)了，從郊區(qū)到他們上班的辦公區(qū)距離遠(yuǎn)一些也不是問題了。
(2)城市交通運(yùn)輸可以促進(jìn)人們思想觀念的轉(zhuǎn)變。城市交通運(yùn)輸項(xiàng)目的建設(shè)使地區(qū)之間的往來更方便，經(jīng)濟(jì)與信息的交流得到進(jìn)一步加強(qiáng)，導(dǎo)致人們思想觀念逐漸發(fā)生變化，人們的生活效率逐漸在提高，使城市交通運(yùn)輸沿線社會經(jīng)濟(jì)逐步加速發(fā)展。原來交通不發(fā)達(dá)的時候，人們的生活是小國寡民，老死不相往來。
(3)城市交通運(yùn)輸可以促進(jìn)區(qū)域出行的變化，城市出行的變化反映一個地區(qū)的社會環(huán)境改變，從一定程度上也可以體現(xiàn)社會的發(fā)展水平，是衡量城市交通運(yùn)輸建設(shè)項(xiàng)目對區(qū)域社會發(fā)展進(jìn)步影響程度的重要標(biāo)志之一。
城市交通運(yùn)輸建設(shè)影響區(qū)域經(jīng)濟(jì)發(fā)展
城市交通運(yùn)輸建設(shè)對區(qū)域經(jīng)濟(jì)的發(fā)展主要體現(xiàn)在三個方面：
(1)城市交通運(yùn)輸可以有效地拉動經(jīng)濟(jì)內(nèi)需，成為經(jīng)濟(jì)增長的一個關(guān)鍵點(diǎn)，促進(jìn)區(qū)域的經(jīng)濟(jì)的快速發(fā)展;建設(shè)城市交通運(yùn)輸?shù)倪^程中，由于產(chǎn)業(yè)鏈的作用，在城市交通運(yùn)輸建設(shè)導(dǎo)致的相關(guān)部門經(jīng)濟(jì)效益增加基礎(chǔ)之上，還會引起別的產(chǎn)業(yè)部門經(jīng)濟(jì)效益增加，最終引起連鎖的反應(yīng)，促進(jìn)整體經(jīng)濟(jì)效益的增加;
(2)城市交通運(yùn)輸可以促進(jìn)區(qū)域經(jīng)濟(jì)結(jié)構(gòu)優(yōu)化;城市交通運(yùn)輸項(xiàng)目成立，可以提高運(yùn)輸?shù)男?，便于形成統(tǒng)一市場，并且由于市場經(jīng)濟(jì)自己具有的淘汰機(jī)制，還可以進(jìn)一步推動城市各個產(chǎn)業(yè)鏈間的資源調(diào)整組合，從而推進(jìn)區(qū)域一體化經(jīng)濟(jì)，改變區(qū)域經(jīng)濟(jì)發(fā)展的模式;
(3)城市交通運(yùn)輸可以促進(jìn)區(qū)域的投資增長，城市交通運(yùn)輸能力的提高大大拉近了各個城市之間的距離，拉近了工業(yè)區(qū)之間的距離，提供了良好投資環(huán)境。目前在城市規(guī)劃過程中，城市周邊的各類產(chǎn)業(yè)園區(qū)、工業(yè)園區(qū)在道路兩邊拔地而起，足以證明城市交通運(yùn)輸建設(shè)為招商引資提供了便利條件。城市區(qū)域投資的增長又可以帶動邊遠(yuǎn)地區(qū)對優(yōu)勢資源的利用效率，從而形成新的優(yōu)勢產(chǎn)業(yè)，再次促進(jìn)社會經(jīng)濟(jì)結(jié)構(gòu)像更優(yōu)化。
城市交通項(xiàng)目的發(fā)展影響對外的聯(lián)系
城市交通項(xiàng)目的發(fā)展對對外聯(lián)系的影響主要體現(xiàn)在以下兩個方面：
(1)城市交通運(yùn)輸促進(jìn)對外投資和外貿(mào)發(fā)展，城市交通運(yùn)輸建設(shè)項(xiàng)目對于提高道路沿線地區(qū)的區(qū)位優(yōu)勢，改善投資環(huán)境，增加外商的投資力度有重要的影響，同時也間接影響對外貿(mào)易的發(fā)展;
(2)城市交通運(yùn)輸可以促進(jìn)國際文化的交流，城市交通運(yùn)輸項(xiàng)目的建成縮短地區(qū)間的距離，利于教育事業(yè)發(fā)展與科學(xué)技術(shù)傳播，利于人們轉(zhuǎn)變思維、深化認(rèn)識、拓寬視野、積極參與國際國內(nèi)的經(jīng)濟(jì)活動。
城市交通項(xiàng)目的發(fā)展影響經(jīng)濟(jì)產(chǎn)業(yè)結(jié)構(gòu)變化
城市交通運(yùn)輸建設(shè)引導(dǎo)城市經(jīng)濟(jì)逐步轉(zhuǎn)變?yōu)榧s化模式，轉(zhuǎn)變和優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)。這樣就可以適當(dāng)?shù)臄U(kuò)大城市規(guī)模，增加城市的知名度，讓這個城市越來越讓居住在其中的人有幸福感和自豪感。城市交通運(yùn)輸對城市經(jīng)濟(jì)的集約化發(fā)展具體影響表現(xiàn)在：交通運(yùn)輸?shù)陌l(fā)展可以讓當(dāng)?shù)赝恋卦鲋?，引?dǎo)著眾多的地產(chǎn)家在交通方便的地方投資地產(chǎn)業(yè)，這樣的話當(dāng)?shù)卣耐恋囟愂找矔蟠筇岣?。巧妙的開發(fā)保障性住房和商業(yè)樓盤，可以解決很多人的住房問題。這樣的話雖然城市的總體規(guī)模不會變，但高效的交通運(yùn)輸業(yè)可以為這個城市提供更大的開發(fā)空間，避免城市模式?jīng)]有一點(diǎn)特色。
保證公路交通運(yùn)輸經(jīng)濟(jì)的可持續(xù)發(fā)展的措施
首先，建立較為獨(dú)立的市場經(jīng)營主體，引入競爭機(jī)制、消除市場壁壘是促進(jìn)運(yùn)輸經(jīng)濟(jì)發(fā)展最有效的手段。但同時應(yīng)建設(shè)公路交通運(yùn)輸集約化的經(jīng)營方式，改革傳統(tǒng)發(fā)展方式，采用集約化的經(jīng)營模式和經(jīng)營體制，構(gòu)建跨區(qū)域多層次的道路運(yùn)輸行業(yè)，加強(qiáng)運(yùn)輸行業(yè)與各單位之間的溝通聯(lián)系，避免不必要的經(jīng)營消耗，從而提高公路交通運(yùn)輸運(yùn)輸質(zhì)量額經(jīng)濟(jì)效益。
其次，要不斷完善和更新公路交通運(yùn)輸經(jīng)營方面的各項(xiàng)規(guī)章制度和政策，大力推廣合同運(yùn)輸?shù)膶?shí)施，要深化公路交通運(yùn)輸?shù)墓芾砗捅O(jiān)督，完善和加強(qiáng)對公路交通運(yùn)輸體制和制度的控制和監(jiān)督。
再次，各公路運(yùn)輸企業(yè)和單位之間應(yīng)該建立有效和諧的風(fēng)險(xiǎn)防范機(jī)制和風(fēng)險(xiǎn)共擔(dān)機(jī)制，共同防范公路運(yùn)輸中遇到的風(fēng)險(xiǎn)，共同承擔(dān)交通事故的風(fēng)險(xiǎn)，從而有效降低運(yùn)輸行業(yè)在運(yùn)營過程中出現(xiàn)各種不確定風(fēng)險(xiǎn)的可能性，實(shí)現(xiàn)交通運(yùn)輸質(zhì)量最優(yōu)化和效率最大化，從而實(shí)現(xiàn)公路交通行業(yè)的可持續(xù)發(fā)展。
最后，建立關(guān)聯(lián)式信息化管理網(wǎng)絡(luò)，建立完善的客戶服務(wù)體系，完善信息化管理評估系統(tǒng)，運(yùn)用信息化的管理手段，推進(jìn)公路交通運(yùn)輸經(jīng)濟(jì)的發(fā)展。
結(jié)束語
綜上所述，公路交通運(yùn)輸是國民經(jīng)濟(jì)的重要組成部分，是社會生產(chǎn)、分配、交換和消費(fèi)有機(jī)結(jié)合的載體，推進(jìn)公路交通運(yùn)輸經(jīng)濟(jì)的發(fā)展有利于國民經(jīng)濟(jì)的發(fā)展和社會的穩(wěn)定和諧，對促進(jìn)社會發(fā)展和人類文明進(jìn)步都發(fā)揮著重要作用。因此，我們應(yīng)不斷摸索能夠促進(jìn)公路交通運(yùn)輸經(jīng)濟(jì)可持續(xù)發(fā)展的有效舉措，進(jìn)一步完善、發(fā)展和培育運(yùn)輸市場，實(shí)行行之有效的管理模式，促進(jìn)公路交通運(yùn)輸經(jīng)濟(jì)的健康發(fā)展。
參考文獻(xiàn)
[1]陳志剛.試析公路運(yùn)輸經(jīng)濟(jì)管理的有益探索[J].中國經(jīng)貿(mào),20XX.
[2]李清華.市場經(jīng)濟(jì)條件下的公路運(yùn)輸經(jīng)濟(jì)管理研究[J].青年科學(xué),20XX.
[3]孫捷,劉悅.我國公路運(yùn)輸發(fā)展歷程及發(fā)展規(guī)律的研究[J].都市世界,20XX.
大學(xué)金陵學(xué)院商學(xué)院市場營銷系本科畢業(yè)論文開題報(bào)告:淺析風(fēng)波莊的體驗(yàn)營銷
論文語種：中文
您的研究方向：市場營銷
是否有數(shù)據(jù)處理要求：否
您的國家：南京
您的學(xué)校背景：本三
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是否需要盲審(博士或碩士生有這個需要)：否
補(bǔ)充要求和說明：
南京大學(xué)金陵學(xué)院商學(xué)院市場營銷系本科畢業(yè)論文開題報(bào)告:淺析風(fēng)波莊的體驗(yàn)營銷
研究背景及意義
餐飲業(yè)是消費(fèi)者最常接觸的行業(yè)之一，隨著人們的消費(fèi)水平的突飛猛進(jìn)，傳統(tǒng)的營銷模式顯然不能夠滿足消費(fèi)者獵奇求新，追求感官體驗(yàn)的要求，故而傳統(tǒng)的營銷模式明顯的顯露出其存在的問題。
理論基礎(chǔ)
論文結(jié)構(gòu)安排(至少到二級標(biāo)題)
擬采用的研究方法
研究進(jìn)度安排
主要參考文獻(xiàn)
朱云娟《風(fēng)波莊賣的是 俠文化 》期刊
溫韜 《顧客體驗(yàn)與服務(wù)品牌：機(jī)理探索及管理啟示》經(jīng)濟(jì)科學(xué)出版社
魏華飛 王宗潮《 風(fēng)波莊 俠文化主題餐飲體驗(yàn)營銷研究 基于體驗(yàn)經(jīng)濟(jì)學(xué)視角分析》期刊
艾林 《風(fēng)波莊 美味里的俠骨柔腸》期刊
魏華飛 《基于俠文化的企業(yè)經(jīng)營策略探討 以風(fēng)波莊為例》期刊p副標(biāo)題e
高華君《匠心獨(dú)具出新彩武俠餐館名動江湖》 期刊
胡英鑫 張婷 《文化元素對服務(wù)型企業(yè)經(jīng)營的影響》期刊
劉麗媛 《武俠餐廳的江湖商道》期刊
仇葦 《在服務(wù)營銷中如何提高客戶滿意度》期刊
戴國卉《體驗(yàn)經(jīng)濟(jì)時代餐飲業(yè)營銷策略研究》期刊
A Brief Analysis of english teaching in senior high school
Abstract: Classroom teaching is the main way for students to learn English. But in senior high school, a lots of probelms still exsit in the English teaching especially in the teaching of reading and writing. In this paper, the importance and methods of reading and writing will be further discussed. Key words: reading writing techniques
I. Why teach reading
There are many reasons why getting students to read English texts is an important part of the teacher s job. In the first place, many of them want to be able to read texts in English either for their careers, for study purposes or simply for pleasure. Anything we can do to make reading easier for them must be a good idea.
Reading texts provide good models for English writing, provide opportunities to study language vocabulary, grammar, punctuation, and the way to construct sentences, paragraphs and texts. Lastly, good reading texts can introduce interesting topics, stimulate discussion, excite imaginative responses and be the springboard for well-rounded, fascinating lessons.
The last but not the least, students must read widely because only a fraction of knowledge about the world can come from other experiences in their short lives.
II. What kind of reading should students do?
III. What are the principles behind the teaching of reading?
i) Permit Students To Read
No one has learned to swim by practicing the skills of backstrokes, flutter kicks or treading water while staying on the edge of the swimming pool. Yet, in the teaching of reading teachers often do just that. Rather than let the students into the water , teachers keep them in skills books learning rules about letters, syllables or definitions of words rather than letting them into the book itself, permitting them to be immersed in the language which comes from the authors as the readers try to reconstruct the written message.
ii) Encourage students to respond to the content of a reading text, not just to the language
Of course, it is important to study reading texts for the way they use language, how many paragraphs they contain and how many times they use relative clauses. But the meaning, the message of the text, is much more important. Teachers should help students understand that the main reason to read is for them. They have to have their own purpose to read and reading must make sense, they have to find ways of doing something about it. They should be encouraged either to reread or to continue reading to gain meaning. But they must realize that the meaning is not in the teacher, but in the interaction between the reader and author. Students should be encouraged to ask themselves repeatedly, Does this make sense to me? Students should be encouraged to reject and to be intolerant of reading materials that do not make sense.
iii) Encourage students to guess or predict
Readers guesses or predictions are based on the cumulative information and syntactic structure they have been learning as they have been reading. Therefore, their guesses are more often than not appropriate to the materials. Students have to realize that risk taking in reading is appropriate; that using context to decide what words mean is a proficient reading strategy and that they have the language sense to make appropriate guesses which can fit both the grammatical and semantic sense of what they are reading.
iv) Match the task to the topic
Once a decision has been taken about what kind of reading text the students are going to read, teachers need to choose good reading tasks the right kind of questions and useful puzzles, etc. Asking boring and inappropriate questions can undermine the most interesting text; the most commonplace passage can be made really exciting with imaginative andchallenging tasks. Working in groups, the English teacher and students take turns asking each other questions following the reading. The teacher may ask, What is the significance of the character s age? These questions require inferences based on details from the reading text.
Do I read a paper and ignore all punctuation, what good is that for students
Most students find it very dispiriting if they get a piece of written work back and it is covered in red ink, underlings and crossing-out. It is a powerful visual statement of the fact that their written English is terrible. Of course, some pieces of written work are completely full of mistakes, but even in these cases, the teacher has to achieve a balance between being accurate and truthful on the one hand and treating students sensitively and sympathetically on the other.
Some techniques can be used in dealing with the errors in student papers:
i) Selectivity
ii) Error-analysis
iii) Publish Student Writing
The final basic strategy is publishing. Students need a reason for laboring over a draft until it is perfect; the urge to see oneself in print can be a powerful drive toward revision and proofreading.
Reference:
Gu Xueliang, The Basic Technical Training in English Teaching, Hangzhou University Press, 1998.
Wilga M.Rivers & Mary S. Temperley, A practical guide to the teaching of English as a second or foreign Language, New York: Oxford University Press, 1978
Smith F. Understanding Reading (2d ed), New York: Holt, Rinehart and Winston, 1978
David Freeman&Yvome S. Freeman, 龔雅芳&張連忠&李靜軍(編輯)，英語教學(xué)基本講座，北京師范學(xué)院出版社，1991
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